Nitrogen Brand AI Visibility Scan

A free tool by N7, the Nitrogen Platform, that measures how AI assistants such as ChatGPT and Google Gemini describe, mention, and recommend your brand, and how you stack up against competitors in AI-generated answers.

What is AI visibility?

AI visibility is how often, and how favorably, your brand shows up when people ask AI assistants for advice, comparisons, and recommendations. Search behavior is shifting: instead of scanning ten blue links, buyers increasingly get a single synthesized answer from ChatGPT, Gemini, or an AI-powered search result. If your brand isn't part of that answer, you are invisible at the exact moment a decision is being made. This practice of optimizing for AI answers is often called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO).

Why your AI Visibility Score matters

Traditional SEO tells you how you rank in classic search results. It says nothing about whether large language models mention you, what sentiment they attach to your brand, or which competitor they recommend instead. The Nitrogen Brand AI Visibility Scan fills that gap with five measurable dimensions: AI presence, recommendation strength, brand sentiment, share of voice, and competitive position. Together they show whether AI assistants treat your brand as a leading answer, an afterthought, or not at all, and where the fastest wins are.

How the scan works

  1. Tell us about your brand. Enter your brand name and the topic or category you want to be known for. Optionally add your website and location for more precise matching.
  2. We read the AI engines. The scan runs a battery of buyer-style questions about your category against multiple AI providers (currently Google Gemini and OpenAI) and records every answer.
  3. You get an AI Visibility Score. In about two minutes you receive a 0–100 visibility score per provider, subscores across five dimensions plotted on the AI Visibility Radar, and, once you open the full scan, competitor share of voice, question-by-question AI answers with sentiment, and an executive summary.

Frequently asked questions

Is the Nitrogen Brand AI Visibility Scan really free?
Yes. Running a scan and viewing your teaser scores is completely free. To open the full scan, with competitor breakdowns, per-question AI answers, and the written summary, we ask for a business email address. No credit card, no account.
Which AI engines does the scan read?
Today the scan reads Google Gemini (which powers Google's AI results) and OpenAI models (which power ChatGPT). The methodology is provider-agnostic, so additional answer engines can be added as they become significant sources of buyer research.
What do the five dimensions mean?
AI Presence (out of 30) measures how reliably you appear in relevant answers. Recommendation Strength (out of 30) measures how often the AI actively suggests you. Brand Sentiment (out of 15) reads the tone used about your brand. Share of Voice (out of 15) compares your mentions with competitors'. Competitive Position (out of 10) reflects where you appear in ranked or list-style answers. All five are plotted together on the AI Visibility Radar.
Why do my results differ between runs or from what I see in ChatGPT?
Large language models are probabilistic: the same question can produce different answers on different days, in different regions, or with different phrasing. The scan asks many questions and aggregates the results to smooth out that noise, but scores are a directional snapshot, not a fixed ranking.
How do I improve my AI Visibility Score?
The levers are similar to modern SEO but weighted differently: authoritative third-party citations, consistent entity information about your brand, structured and crawlable product content, comparison pages that answer buyer-style questions, and genuine review presence. The full scan shows which dimension is weakest per engine so you know where to start, and the Nitrogen platform can track and improve it continuously.