Here we discuss 6 ways to enhance your website user experience and why UX is so important for your business. Click here to learn more about improving your site.
Keyword(s): website user experience
In the modern era, if you're not online you could be out of business.
Research has shown that 81% of consumers do some amount of research online before making a purchase. If you don't have a website accessible to these consumers, there's a very high chance that you'll lose their business to someone who does.
Your business' website is a powerful tool. It works as an around-the-clock sales agent, a home base, and often the first point of contact between you and your customers. As such, creating the best possible website user experience should be of the utmost importance to any serious businessman.
But how do you ensure that visitors to your site have a good experience? Read on, and we'll walk you through six ways that you can enhance your website and create an experience that consumers will enjoy and remember.
One of the cardinal sins a business can commit in the online world these days is ignoring the mobile world. People have become increasingly dependent on using smartphones to access the internet, and they want to have a good experience when doing so.
This has become so important that Google has even begun to penalize and de-rank sites that don't run a mobile-friendly interface. If you want to show up when people Google for businesses, you'll need to have a mobile responsive site. That's just the facts.
Responsive website design will have your site opening in the best possible settings to match the screen size that a user is accessing the web on. Ensuring responsive design is one of the most important things you can improve on as a website owner.
No one likes a slow website.
Hand in hand with being mobile-friendly, page speed is one of the essential ways to improve that you must nail if you hope to bring customers in online. People expect a fast result when browsing the web, and a slow or laggy website is likely to send them far, far away from your business.
There are multiple ways to improve the speed of your website. If your site is running slow, try compressing all the images on your site before loading them up onto your website. Large image file size is one of the most common causes of a slow site.
If you're unsure of how fast or slow your site is currently running, Google does offer a Page Speed tool that can evaluate your site and even give you personalized suggestions on how to improve.
Your website should work the same no matter the number of users you have online. But some businesses fail to create scalable websites that can handle an increased amount of requests.
This can be a mistake that comes back to bite when your website sees exponential growth. With proper scalable architecture in place, your businesses' website can die just as quickly as it has grown. Your website hardware should be designed in a proactive way so as to anticipate the demands of a larger workload.
One way to do this is to create an effective screen framework. A framework provides a blueprint for how to integrate new features as your site needs to expand. A framework creates an easier path for one to explore user interface structure and the components therein.
Your website will change over time. But if you've used tools to help prepare your existing design for change, you'll be better prepared for the future.
If you're experiencing any loss of performance in your user experience, performance tuning can be the best way to troubleshoot and find the source of the problem.
Some of the best performance tuning practices include introducing new cache settings, refactoring website application code, and digging into current configuration settings.
When facing constraints due to time or budget, automated testing can be used to work through and test a site's functionality. There are a number of tools on and services that business owners can turn to if they need assistance with the performance tuning practice.
If you've yet to design your website, you still may be deciding between building your website to be static or interactive, also known as dynamic.
A static site doesn't include any user interaction outside of hyperlinks. It's usually built on a backbone of HTML and CSS, with no side-script services needed. A dynamic site, on the other hand, has interactive elements such as forums or shopping carts.
A dynamic design can take more work to set up but it can make later changes to your site much easier to make. If user interactivity is important to the goals of your site, you'll need to have a dynamic design.
Many modern websites use interactive motion design to better narratives through their product user experiences. Creating motion design on a website requires the creation of transition patterns and graphic cues, all executed in fluid and responsive action.
This can be difficult to pull off without the proper resources.
Understanding and planning for the needs of dynamic design ahead of time can result in a healthy website that will provide users with a good experience.
People come to your website with a goal in mind, and the UX design of your website should help to push users towards that goal. Whether that means subscribing to an e-mail list, purchasing a product, or providing pertinent information, users must be able to easily get to what they need.
Conversion Rate Optimization requires researching and understanding your audience. If users are failing to purchase a particular product, analyze the UX design of your site and see what may be contributing to the problem.
Is there a seeming lack of urgency to make a purchase? Are they having difficulty finding the product to begin with?
Pinpoint problem areas and test solutions in low-fidelity wireframes or sketches. Once feedback seems to improve, you can begin to create mockups and eventually apply these solutions to your site.
Few things are more important for a business to have than a good online presence. If you can create a welcoming environment online for your customers, they are much more likely to want to do business with you.
A positive website user experience can be a make-it or break-it element for any small business. If you look into and improve the areas above on your own site, you'll be well on your way to success.
Need help in making your website sing? Request a Nitrogen demo and take a step into your business' future.