Network Status

"We've just moved to the Nitrogen platform. Results were evident immediately and continues to improve.
Fantastic team and dedicated to delivering performance for the client."

– Maneesh Mittal
Head - eCommerce and Big Data at Infiniti Retail Limited (Croma) - A Tata Enterprise

https://www.croma.com

India

Croma – a part of one of the biggest business house “Tata Group” is a leading online and offline retailer of electronic consumer electronics and durables based in India.

Business Challenges

Croma’s Online Mobile, Desktop & category pages along with category filtering were taking >12 sec to load impacting user experience and funnel drop off.This became a major challenge for Croma along with their high cost of infrastructure. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth on their website.

Nitrogen Solution

Nitrogen was implemented to wrap their application with WAF (Web Application Firewall) & transform the pages and allow users to interact with Category pages without going to the server repeatedly resulting in -

  • Excellent User Experience
    • Instantaneous rendering of Catalog & Product Pages
    • Improved Page Load time
  • Reduced load on application server
  • Application Performance Improvement
  • Reduced Infrastructure Cost
  • Added layer of security & content

Results

  • < 3 sec

    Page load for Desktop Page

  • 300%

    Improvement in Mobile Application Performance

  • 15%

    Reduction in Drop offs

  • 40%

    Reduction in Server load

  • 10%

    Increase in CSAT

Benefits Summary

  • Significant reduction in Cyber attacks month on month
  • Key improvements in time-to-first-byte, page load time, and image delivery
  • Fastest possible image delivery solution to accelerate dynamic content to any device type across all image sizes
  • Improved mobile performance increasing conversions and reducing bounce rates
  • Seamless page-to-page transitions
  • Improved mobile shopping experience to enable scalability and conversions growth