"We've just moved to the Nitrogen platform. Results were evident immediately and continues to improve.
Fantastic team and dedicated to delivering performance for the client."
Croma – a part of one of the biggest business house “Tata Group” is a leading online and offline retailer of electronic consumer electronics and durables based in India.
Croma’s Online Mobile, Desktop & category pages along with category filtering were taking >12 sec to load impacting user experience and funnel drop off.This became a major challenge for Croma along with their high cost of infrastructure. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth on their website.
Nitrogen was implemented to wrap their application with WAF (Web Application Firewall) & transform the pages and allow users to interact with Category pages without going to the server repeatedly resulting in -