BuyWOW is a one stop destination for all health, grooming and beauty needs. They are known for their premium quality products. Their product portfolio includes supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, men’s grooming products, essential oils, massagers and more.
BuyWOW is growing at a huge pace and everyday they have thousands of customers visiting and exploring their website for their skin care needs. Their online store is built on Shopify and they were looking for a solution which can help them thwart any DDoS attacks, accurately identify and block malicious bot activities and ensure uninterrupted navigation and loading of the website for their customers.
Nitrogen’s disruptive performance optimizer and AI based image optimizer have helped BuyWOW enhance the website speed. Third-Party Java Script Accelerator allows BuyWOW website to analyze, control and sequence the 3rd parties. Nitrogen’s Rate Limiting & Human Detector Features helped in identifying & mitigating attacks.
The BuyWOW website speed increased by 30% and redefined the shopping experience of their customers. Third Party Java Script Accelerator resulted in a much faster site, consistent shopping experience and increased online conversions. There was 85% decrease in security attacks. Nitrogen WAF protected origin server improved the server performance and saved on infrastructure cost by 20%.