Castlery Achieves 12% Growth in Google Clicks with 92+ PageSpeed Score

Castlery is a Singapore-founded, design-first furniture brand serving over 1 million customers across the USA, Singapore, Australia, UK, and Canada. Built on the belief that beautiful, well-crafted furniture should be accessible to everyone, Castlery operates 4 showrooms worldwide alongside a digital storefront that welcomes over 40 million visitors every year — with every piece carrying one promise: great design, built to last, delivered to your door.

92+

Google PageSpeed

12%

Higher Organic Clicks

Faster

Google Crawl



Problem Statement

As a design-led brand, Castlery's digital storefront needed to reflect the same precision and craftsmanship as its physical products. With a large, visually rich catalog spanning multiple regions, Castlery needed to strengthen Google search visibility and organic click performance, elevate PageSpeed scores and overall site performance, and future-proof discoverability as search behavior shifted toward AI-driven engines like ChatGPT and Perplexity — all without disrupting the high-end shopping experience core to the brand.

Our Solution

To ensure their digital presence matched the precision of every product in their collection, Castlery partnered with N7, leveraging Search Engine Rank Accelerator (SERA) and SERA-GPT. SERA accelerated Google's ability to crawl and index Castlery's catalog, strengthening organic search visibility and click-through performance, while significantly improving PageSpeed scores across the site. In parallel, SERA-GPT optimized Castlery's content for discoverability across AI search engines, positioning the brand to be found and referenced by platforms like ChatGPT and Perplexity as AI-driven search adoption grows.

Outcome

The implementation delivered strong, measurable results for Castlery: a 92+ Google PageSpeed score and a 12% improvement in Google Clicks — reinforcing a faster, more discoverable digital storefront built for both traditional and AI-driven search.