Coolmate Achieves 8% Growth in Google Impressions and Clicks Through Smart Optimizations
From a startup to Vietnam's leading men's fashion e-commerce brand, Coolmate has revolutionized online shopping through innovative digital experiences and customer-centric solutions. With a technology-driven approach, they've transformed into a comprehensive lifestyle platform serving millions while continuously setting industry standards through cutting-edge optimization and performance innovations.Retry
N7 has been a great partner for us in e-commerce. Their unique AI technology for site acceleration and image optimization has solved one of our biggest challenges - handling product images at scale while maintaining awesome quality and speed. The N7 CDN ensures fast, smooth, and interruption-free connectivity, and with N7 SERA, our SEO team is already seeing significant improvements in brand visibility. What sets N7 apart is their ability to deliver solutions for e-commerce that we couldn’t find with any other local CDN providers in Vietnam. The support team is fantastic - quick, responsive, and always ready to help. Overall, N7’s innovation and reliability have made a real impact on our growth.
Problem Statement
Coolmate faced several critical challenges in enhancing Google Core Web Vitals for better website performance and user experience. They needed to deliver high-quality images for their products online without compromising on site speed, while also resolving issues with partial content crawling and ensuring that Google crawls all content. Additionally, they aimed to gain a competitive edge by outperforming industry rivals in search visibility.
Our Solution
To address these challenges, Coolmate implemented a comprehensive approach focused on faster Google crawling and optimized image delivery. They plugged in N7 Search Engine Rank Accelerator (SERA) to accelerate Google Crawling of their site and ensure all its pages are primed for Google's indexing. Simultaneously, Coolmate leveraged N7 Digital Experience Accelerator (DXA) & Adaptive Image Optimization's (AIO) real-time image transformation capabilities to resize, compress, and convert images dynamically based on each user's device specifications, including compute, network, and screen. The managed image optimization solution enabled a seamless onboarding process for Coolmate's website images without requiring any code changes. Additionally, N7 AIO utilized next-generation image compression techniques to significantly reduce image sizes while preserving optimal visual quality.
Outcome
The implementation delivered impressive results across multiple performance metrics. Coolmate achieved a 30% boost in site speed via AI-based personalized optimizations for each device and reached a 90+ Google PSI Score. The solution enabled 90% faster image load without loss in quality, while also generating an 8% jump in Google Impressions and Clicks.
Coolmate Achieves 8% Growth in Google Impressions and Clicks Through Smart Optimizations