Housing.com leverages N7’s AI to deploy a highly scalable image optimization workflow whilst reducing OpEx by 40%

Housing.com is one of the India’s best leading real estate platforms that simplifies finding, renting and selling homes. Their innovative approach such as map-based searches, creating high quality images and virtual tours, provides user-friendly experience which makes it easier for the customers to land up with the properties that match their requirements.

40% OpEx Cost Savings

Cost savings with N7's streamlined, scalable image optimization

50% Faster Images

Uses AI/ML to optimize the images in real-time

0 Error

Identifies and stops errors, ensuring a smoother and more reliable workflow.

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While looking at other tools in the market and deliberating on building a solution internally, N7 AI/ML Image Optimization came in just at the right time. It solved our main concerns - a highly scalable image delivery workflow at an almost zero-effort integration. This has enhanced our customer experience and helped us reduce our operating expenses by ~40%. The Housing Dev team highly appreciated quality of collaboration & proactive support from N7 pre and post go live.

Nitin Agrawal, Director of Engineering, Housing.com

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Problem Statement

The primary objective of Housing.com was to identify and implement a managed image optimization service that can efficiently process over 100+ image variants for each listing in the catalog. The desired solution needed to be cost-effective, aiming to minimize operational complexities while providing a highly scalable workflow. Their focus has always been on leveraging the latest advancements in artificial intelligence to create an intelligent image optimization system. This system should enhance image delivery by dynamically responding to real-time end-user device attributes. Housing.com's ultimate goal is to improve image compression without compromising visual quality, thereby ensuring a seamless and visually appealing experience for users interacting with their online catalog.

Our Solution

N7 Adaptive Image Optimization uses AI/ML to optimize the images in real-time. The flexible Rule Engine and our managed Image optimization solution facilitates a seamless onboarding process for Housing’s 200+ million images without requiring a code change for diverse product variants. The versatile image rendering capability, enables Housing.com to dynamically apply watermarks and modifications, ensuring an enriched and customizable user experience. Next-gen image formats are supported that reduce image sizes while maintaining optimal visual quality efficiently, thus improving the website’s LCP score and enhancing page speed.

Outcome

Achieved ~40% OpEx cost savings with a streamlined, scalable image optimization solution. N7 is a no-code/plug & play solution. This allowed both teams to validate it before go-live and observe a quantified benefit of 45-50% reduction in image load time. Our managed solution identifies and stops errors, ensuring a smoother and more reliable workflow and it also resolves critical scalability issues, especially during peak loads and marketing campaigns. The Housing.com team plans to pave the way for higher-quality images by using RDX to monitor web performance and Google core web vitals in real-time and enhancing user experience.