To elevate its customer journey, Plix always focusses on optimizing its image delivery for speed and efficiency. The primary objective is to reduce image loading times, thereby boosting performance and increasing conversion rates. This involves delivering high-quality, perfectly sized, and formatted images tailored to each user's specific device. To manage their expanding library of visuals and ensure smooth implementation, Plix needed a scalable solution that could integrate flawlessly with their current infrastructure.

Plix utilizes N7's Adaptive Image Optimization (AIO) to dynamically transform its website images in real-time. The system automatically resizes, compresses, and converts each image based on the end-user's specific device capabilities, screen size, and network conditions. This managed solution integrated with Plix's website smoothly, requiring no changes to their existing code. Furthermore, N7 AIO employs advanced compression technology to substantially decrease image file sizes without any loss of visual quality.

By implementing a focused strategy on asset delivery, we achieved a remarkable 85% reduction in image sizes, which in turn slashed image load times by 80%. This foundational improvement was a key contributor to boosting Plix's Google Page Speed score by over 90 points. The significantly faster and more efficient user experience had a direct impact on user engagement, resulting in a notable 7% decrease in the overall bounce rate.