Download Diwali 2025 Commerce
Trends Report
How 128M Shoppers Rewrote India's Digital Commerce Playbook
The definitive report on Diwali 2025's commerce revolution. Data-driven insights from 450+ brands, 2.3 petabytes of transactions, and ₹450 Crores in additional GMV unlocked.
128 Million shoppers analyzed
33% growth in brand website sales
55% of total orders from Tier 2/3 cities
42% boost in conversion rates
How Decision-Makers Are Using This Report
Benchmark Your Conversion Rates – Compare your mobile and desktop conversion against industry standards and identify gaps
Peak Traffic Planning – Analyze traffic patterns to plan when to launch offers and scale infrastructure during the festive season
Regional Growth Opportunities – Benchmark your geographic mix and identify untapped markets
Technical Performance Targets – See the correlation between speed and revenue
Category Performance Mix – Electronics (19%), Home Goods (20%), Fashion (18%) split reveals portfolio optimization opportunities
Mobile-Desktop Strategy – 81% traffic on mobile but desktop converts 60% better. Check your shopper journey across devices.
Pre-Festival Timing Intelligence – Prepare your site for 2026 holiday season & peak traffic.