Based in Bengaluru, India, WOW Skin Science’s www.buywow.in is a prominent player in organic grooming and beauty eCommerce space. They are known and trusted for their pure, natural, premium, and health-friendly quality products. Their product portfolio includes supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, men’s grooming products, essential oils, massagers and more.
As a part of this engagement, BuyWOW aims to create a seamless shopping experience for customers on its e-commerce website. It will be leveraging N7 – The Nitrogen’s Web Acceleration to increase its website speed and Nitrogen Security solution to counter DDoS attacks.
For starters, N7 – The Nitrogen Platform is an omni-channel performance optimizer developed exclusively for digital retailers to enhance speed, scale and security for web and mobile applications while saving on infrastructure costs. It seamlessly works with all commerce platforms making its clients' storefront available in peak traffic for any location, device, and platform at Zero Installation, Zero Code Change and Zero hardware to buy.
One significant challenge BuyWOW faced was DDoS attacks and apart from fixing this, they also wanted to create an enhancing experience to its customers by accelerating the speed of its website. Nitrogen’s Rate Limiting & Human Detector Features helped in identifying & mitigating attacks.
BuyWOW is growing at a huge pace and every day they have thousands of customers visiting and exploring site for their skin care needs. For this purpose, they required a solution which can help them thwart any DDoS attacks and ensure uninterrupted navigation and loading of website for its customers.
On this occasion, Nitrogen’s CEO Manoj Bubna explains, "Ecommerce sites will always be a ‘hot’ target for cyberattacks as they are treasure troves of personal and financial data. The practice of successfully defending a targeted server or network from a distributed denial-of-service (DDoS) attack is known as DDoS mitigation. That said, a targeted website is successfully able to thwart the incoming threat if it uses specialized protection service like N7- The Nitrogen Platform.”
WOW Skin Science is a nature-inspired beauty brand that has been committed to curating safe skin and hair care products for everyone to use. Their products are free from sulphates, silicones, mineral oils, parabens, and artificial colours. The ingredients used are inspired by nature & dermatologically tested for your safety. Being a customer centric company, their innovative products are a data-driven result of constant customer feedback and our efforts for a greener tomorrow through sustainable business practices.
N7- Nitrogen Platform is a new age Digital experience and Streaming platform that delivers better digital experiences, drives conversions and increases engagement. Nitrogen Platform accelerates performance by using predictive caching, 3rd party Java Script Manager and instantaneous rendering of catalog& product pages. With its ultra-fast network and edge computing, the Nitrogen platform is used by its globally located customers to provide accelerated content delivery, supreme quality video, advanced security &hyper-personalized experiences. Nitrogen platform also includes a real digital experience monitor that provides an unprecedented level of insight into user interactions and server-side application transactions. To know more, visit - https://www.n7.io/
Global brands like Shoppers Stop, Aza Fashions, Kalyan Jewellers, Candere, Hopscotch, Baby Chakra, Bajaj Allianz, Tata Capital, Isha Foundation, and many more, rely on Nitrogen platform for their website’s performance, security and scalability needs.
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