Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.
Croma’s critical Mobile & Desktop pages were taking >12 sec to load, impacting user experience and funnel drop off. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth. Infrastructure cost has increased disproportionally to the traffic. Data Security & vulnerability to DDoS attacks were a major concern. Insights about usage was needed.
Croma used Nitrogen Digital Experience Platform 5.0 The platform provides most granular page caching. The platform also improves the user experience of the user by prioritizing & painting the engaging section of the page. The platform managed the third party scripts called from the page to improve the speed and user experience. Cutting edge security module provided DDoS mitigation, Origin Shield & managed WAF, along with penetration testing.
High granularity resulted in increased performance and increased caching percentage thereby reducing the infrastructure cost by 20%. Dynamic Content Caching resulted in lower origin bandwidth & cost. There was a 30% increase in speed. Progressive Rendering improved user experience resulting in 5% increase in orders.