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House of Indya and FabAlley Sites Load 57% Faster thus Enhancing Shopper’s Online Experience

Since its inception in 2012, High Street Essentials Pvt. Ltd. has become one of India’s leading omnichannel fashion house. HSE owns Indya, a modern Indian wear brand reinventing traditional fashion for the new-age woman, and FabAlley, a fast fashion western wear brand offering innovative and original designs for the trend-loving, value-conscious woman. Both brands have a unique style signature and are perfectly attuned to the needs and preferences of today's women.

600,000 Malicious Attacks

Blocked by N7 Managed Security Suite

Page loads in 3.1 seconds

Reduced from 7.3 seconds page load time

90+ Google Web Vitals Score

N7 SERA increases Google Lighthouse Scores by 190%

N7 provides an all-in-one solution that accelerates web performance and ensures advanced security across all our sites. With N7, we no longer worry about slow page loads and delivering optimized images across all devices. Our Google Web Vital Score is 90+ for almost all product pages for the House of Indya site. These improvements have also resulted in an increase in sales. The support from the N7 team has been outstanding, and the collaborative effort has made a noticeable difference.

Prabhat Mishra, Assistant Vice President Technology, House of Indya & FabAlley

Problem Statement

The challenges the House of Indya and FabAlley websites faced included slow page load times, which hindered user engagement. Delivering high-quality product images without compromising site speed was another critical issue. Inefficient caching led to delays in displaying updated content, preventing customers from seeing the latest collections and offers promptly. Additionally, the sites were vulnerable to malicious attacks, and there was a need to improve the Google Web Vital Score to enhance overall performance and user experience.

Our Solution

N7 significantly boosted the overall site performance of House of Indya and FabAlley, leading to higher conversions and better shopping experiences. By developing a custom solution that dynamically merges any two product images, N7 enhanced the visual appeal and flexibility in showcasing products. Additionally, N7 transitioned both sites from their previous security providers to N7's Managed Security Suite, which includes robust Rate Limiting and Managed WAF solutions. This switch effectively stopped malicious attacks, protected the sites from future security threats, and eliminated all illegitimate traffic.

Outcome

The N7 Managed Security Suite ensures robust protection for the House of Indya website by blocking approximately 600,000 malicious attacks monthly. User experience was significantly enhanced by reducing page load times from 7.3 seconds to 3.1 seconds. Additionally, a 75% image compression was achieved, providing a more visually appealing browsing experience for online shoppers on both House of Indya and FabAlley. Thanks to N7 SERA, Google Lighthouse Scores increased by 190%, with all product pages now boasting Google Core Web Vital scores of 90+. This improvement has enhanced search rankings and brand visibility for both sites.

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Customer Story

House of Indya and FabAlley Sites Load 57% Faster thus Enhancing Shopper’s Online Experience

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House of Indya and FabAlley

About

House of Indya and FabAlley

Since its inception in 2012, High Street Essentials Pvt. Ltd. has become one of India’s leading omnichannel fashion house. HSE owns Indya, a modern Indian wear brand reinventing traditional fashion for the new-age woman, and FabAlley, a fast fashion western wear brand offering innovative and original designs for the trend-loving, value-conscious woman. Both brands have a unique style signature and are perfectly attuned to the needs and preferences of today's women.

The Challenge

The challenges the House of Indya and FabAlley websites faced included slow page load times, which hindered user engagement. Delivering high-quality product images without compromising site speed was another critical issue. Inefficient caching led to delays in displaying updated content, preventing customers from seeing the latest collections and offers promptly. Additionally, the sites were vulnerable to malicious attacks, and there was a need to improve the Google Web Vital Score to enhance overall performance and user experience.

The Solution

N7 significantly boosted the overall site performance of House of Indya and FabAlley, leading to higher conversions and better shopping experiences. By developing a custom solution that dynamically merges any two product images, N7 enhanced the visual appeal and flexibility in showcasing products. Additionally, N7 transitioned both sites from their previous security providers to N7's Managed Security Suite, which includes robust Rate Limiting and Managed WAF solutions. This switch effectively stopped malicious attacks, protected the sites from future security threats, and eliminated all illegitimate traffic.

The Benefits

The N7 Managed Security Suite ensures robust protection for the House of Indya website by blocking approximately 600,000 malicious attacks monthly. User experience was significantly enhanced by reducing page load times from 7.3 seconds to 3.1 seconds. Additionally, a 75% image compression was achieved, providing a more visually appealing browsing experience for online shoppers on both House of Indya and FabAlley. Thanks to N7 SERA, Google Lighthouse Scores increased by 190%, with all product pages now boasting Google Core Web Vital scores of 90+. This improvement has enhanced search rankings and brand visibility for both sites.