Kalki has become one of the top shopping destinations that offers an exclusive selection of wedding, couture, accessories, footwear, and jewellery. Kalki is an ethnic brand with a modern touch that aims to provide the bride with a fairytale wedding experience.
Using Nitrogen's Commerce Digital Experience Accelerator
Due to faster page loads and better shopping experience
website load times due to AI/ML optimized images
Besides ensuring the quality of their products, Kalki Fashion also wants to ensure a positive experience on their online store. Performance of the brand's Commerce website is one of the most important factors in its success. Kalki uses a wide range of 3rd party technologies on its website to provide the best possible online experience for its rapidly growing customer base. Despite offering engaging features these 3rd parties were also slowing down Kalki's page load times.
Using Nitrogen's Commerce Digital Experience Accelerator, Kalki could control and optimize all browser-based elements on their site, including third-party components. Nitrogen’s AIO allows Kalki to reduce image sizes, improve quality, and speed up application delivery, reducing load times as customers scroll through product pages.
Nitrogen saw almost a 40% improvement in website speed resulting in right under 3 second website load times. This resulted in a 5% conversion lift. Also, now the site is always available, even during high traffic.