The festive season is a golden opportunity to supercharge growth, but how do you set realistic yet challenging goals—should you aim for 3x, 5x, or even more? 🚀

‍

Here's a tried-and-tested framework shared by Amit Phutane, Chief Business Officer at Neeman's, during an insightful chat with Aniket Sharma from N7:

‍

1️) Analyze Past Sales & Competitors:

• Dive deep into sales data from April to September to understand your baseline.
• Compare competitor strategies, especially pricing, to position yourself strategically.

2️) Leverage Seasonal Events:

• Use mega-sales like Prime Day as a benchmark to predict traction.
• Experiment with pricing to balance reach and revenue optimization.

3️) Optimize Stock & Budget:

• Avoid stockouts! Plan inventory meticulously, focusing on high-demand SKUs.
• Distribute your marketing budget wisely—cover top-of-funnel awareness, middle-funnel consideration, and bottom-funnel conversions.

4️) Competitive Edge:

• Differentiate your brand with compelling value propositions.
• Turn loyal customers into ambassadors by offering irresistible deals they’ve been waiting for.

‍

Pro Tip: Growth isn’t just about aiming higher but building a well-rounded strategy that blends data, creativity, and execution.

What’s your growth target this festive season?

‍