In a recent dialogue with Aniket Sharma of Nitrogen, Amit Phutane, Chief Business Officer at Neeman's, deep dived into the impact of personalization versus a one-size-fits-all approach during the festive season. In today’s world of Netflix and Prime Video, users are accustomed to experiences tailored to their preferences. Why should shopping be any different? Watch this video to know more

In today’s world of Netflix and Prime Video, users are accustomed to experiences tailored to their preferences. Why should shopping be any different?