Amit Phutane, Chief Business Officer - Neemans dives deep into challenges and solutions in the e-commerce space, sharing his thoughts on:

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1) Website Speed Optimization:Platform changes alone won't improve speed. The real magic lies in image compression tools and content optimization, With the right strategies.

2)  Website load time reduced from 18 seconds to 3.8 seconds, further optimized to 2.5 seconds.

3) Results?

✔️ Higher conversions

✔️ Improved cart-to-conversion rates

✔️ Reduced bounce rates

✔️ Enhanced marketing tool performance

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Democratizing Speed Across All Devices: Whether a customer is on a high-end device in a metro city or using 4G in a Tier 2/3 city, brands must ensure uniform speed and quality experiences.

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What’s your approach to optimizing e-commerce performance?